The platform is rolling out a new feature that allows them to lessen the volume of AI-made media appearing in their streams. This move comes as the platform revealed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global launch. This shift aligns with a increase in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is often nonsensical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the ability to increase or decrease of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The service shared that there are now 1.3 billion videos on its service labeled as AI-generated. In total, more than 100 m pieces of content are submitted to the app every day, making AI content a minor part of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of AI content they see by opening the “manage topic” option in the application and picking “AI-generated content”. Additional categories that currently be modified under the filter include current affairs, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its policies mandate content makers to label “realistic” AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be removed under its community policies.
In addition, the platform will henceforth attach an artificially created label to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This measure is aimed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The platform is also introducing a $2m educational fund for professionals and organizations to produce educational content about ethical AI use. This project will benefit non-profit groups focused on educating coding and technology.
Platform Protection
The platform has justified its safety measures, amid debate over proposals to make redundant a large number of content moderators in Britain. TikTok is set to cut hundreds of positions in its content moderation team in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most harmful content prior to it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”
